信託與家族辦公室
Trust, Wealth & Family Office

Building Local Execution Capabilities for Family Office Clients in Thailand

In response to the cross-border needs of our trust and family office clients, ASJ began developing a local team and partner network in Thailand to support clients with market entry and on-the-ground execution.

In June 2024, ASJ conducted an on-site assessment across Bangkok and surrounding areas, covering industrial parks, commercial locations, residential properties, transportation and logistics, and supporting infrastructure. The visit also focused on building relationships with local partners and strengthening ASJ’s execution capabilities for Thailand landing services.

For family office clients, overseas expansion often involves more than a single investment. Family businesses, investments, corporate operations, and the living requirements of family members can all form part of the same cross-border decision. Effective landing support therefore requires coordination across site selection, local resources, business requirements, and residential arrangements.

The assessment represented an important step in developing ASJ’s local capabilities in Thailand and expanding our broader ASEAN network, enabling us to better support family office and corporate clients with market entry, local coordination, and long-term establishment in Thailand.

From Market Exploration to Cross-Border Execution

In November 2024, ASJ hosted representatives from China’s packaging industry on a market visit to Bangkok, providing an opportunity to explore Thailand’s industrial parks, manufacturing environment, and potential business partnerships while connecting the delegation with relevant local resources.

As Chinese and Asian enterprises continue to expand across ASEAN, the needs of business owners often extend beyond company establishment or identifying manufacturing locations. Cross-border expansion may also involve investment structuring, tax and banking arrangements, local operations, residential considerations, and broader family planning.

Leveraging the local team and partner network previously developed in Thailand, ASJ was able to extend the market visit beyond initial exploration toward practical Landing Services, connecting businesses and their owners with the professional and local resources required for on-the-ground execution.

The visit also reflects ASJ’s broader Family Office perspective: the international expansion of a family business and the long-term planning of the family behind it are often closely interconnected. ASJ therefore continues to develop an integrated network of business, financial, and professional resources across Asia to support both corporate internationalization and the cross-border needs of entrepreneurial families.